PF Site Redesign

Greg Zatulovsky, CPA

CEO & Founder

Greg founded Purpose Forward after spending 15 years working directly in the nonprofit sector, where he experienced firsthand the operational challenges that prevent organizations from reaching their full potential. As a CPA with deep expertise in finance, HR, governance, and technology, Greg brings both professional credentials and lived experience to every engagement.

Recipient of the 2021 CPA Ontario Emerging Leader Award, Greg is passionate about making operational excellence accessible to grassroots organizations. His approach combines strategic thinking with practical implementation, helping nonprofits build strong foundational systems that scale with their mission.

Learn More About Greg

Abbey Clapham

Chief Operating Officer

Abbey ensures that Purpose Forward's services are delivered seamlessly and effectively. With a strong background in nonprofit management and strategic operations, she excels at taking complex challenges and creating clear, actionable plans that actually work in the real world.

Abbey is passionate about building efficient systems and optimizing workflows so organizations can focus their time and resources on what truly matters: serving their communities and advancing their mission.

Shantae Cunningham

Operations Coordinator

Shantae plays a key role in [briefly describe Shantae's area of contribution, e.g., client success, operational support, community engagement]. Her dedication to [specific value or skill] ensures that Purpose Forward continues to deliver exceptional value and support to our partners and the wider social purpose sector.